Solutions Playbook

November 2023

The Problem

The ISV Acceleration team came to our team looking for help with a site that they felt was lacking from a user experience perspective.

The Ask

Assess the Vertical Solutions Playbook to identify user experience moments that can be improved to achieve business goals

Audit Process

• Review previous meeting notes to identify business objectives, user demographics and objectives

• Explore the content management system for analytics

• Draft user flow

• Review site as user for high level vision/direction

• Review UI/usability aligned to heuristic principles

Site Business Objectives

• Create value for TD SYNNEX partners by providing use cases, talking points, and offerings/solutions for them to leverage with their customers

Core Users

• TD SYNNEX Reseller Partners

  • Currently also open to public, but site is not widely shared, so likely not used by non-partners

User Objectives

• Find readymade and packaged vertical-focused solutions to present to clients

• Sell solution “packages” that are exclusive to TD SYNNEX and can be sold as line items/SKUs

• Find aggregated information/education aligned to saleable package

• “Solving the 3am problem”

Key Takeaways and Recommendations

• • The site has such a strong and singular purpose, so would recommend keeping that “why” clear and up front at the different stages.

  • Improving clarity of site navigation, including breadcrumbs, will help keep the user “organized” toward their goal of finding the solution to bring to a customer.

    • Adding labeling or differentiation to the tile components to be clear what level the user is at will also help them quickly identify what they need.

  • Consistency in use of templates and content organization (unless not relevant/appropriate) will help user “recognize” where they are in the architecture more readily rather than recalling.

Recommendation example: Lack of clarity in tiles at different information architecture levels